The first step is to list your business or Event on What’s On Melbourne –

The City of Melbourne suggests that just one post on all of the What’s on Channels is worth $13000 worth of advertising – and it’s free!!

A recent dual posting between the City and our channels – that’s 4 websites, 2 instagram pages and 3 facebook pages reached well in excess of 2 millions Victorians.

Make the most of what’s available to you. here’s some tips:

MUST HAVES (copied straight from What’s On Melbourne, but ditto for our members submitting to us)

** A great photo – refer to photo tips below
** Short, succinct information to use for the social media caption
** Be active on social media


• Photos should be high resolution (1MB
or more) with no text, logos or graphics
• Pick photos that are bright, colourful
and in focus
• Supply a combination of landscape
(horizontal) and portrait (vertical)
photos to fit different social formats
• Keep videos short (10-30 seconds).
Portrait is preferred format
• Make sure you own the rights to the image
• Avoid empty venues, single use plastic
and extreme close ups
• Shoot with the light behind you or to the side.

• Keep it brief
• Include the most newsworthy
aspect of your business or event
• Don’t use promotional or sales
focused language.


• Use #melbmoment, #docklandsmelb #docklandsiloveyou on Instagram
main feed photos
• Tag @whatsonmelb and @docklandsmelb on Instagram stories
to enable us to share your content
• Tag the What’s On Melbourne and Visit Docklands Melbourne Facebook pages


Submit a listing here